Excitement is building as Sterling gears up for its first-ever Sterling Street Fest this July. City council members have made recent updates to local ordinances, paving the way for more beverage choices within the festival’s designated “blue cup” permit zone. For the first time, guests can enjoy drinks served in aluminum cans alongside other options, helping local businesses and vendors diversify their offerings.
Organizers say the changes aim to create a welcoming atmosphere for visitors and encourage safe, responsible enjoyment throughout downtown. Residents are invited to join the festivities and experience this new chapter in Sterling’s summer celebrations.