Max Announces Subscription Price Increases


Starting today, Max streaming service has announced price hikes for its Ad-Free and Ultimate Ad-Free plans. The monthly Ad-Free subscription will now cost $16.99, reflecting a $1 increase, while the annual fee jumps to $169.99. Likewise, the Ultimate Ad-Free plan rises to $20.99 monthly and $209.99 annually. These adjustments will apply immediately for new subscribers, with existing users seeing changes from July 4, 2024, upon renewal. Max maintains its With Ads plan at $9.99 monthly. This pricing revision aims to fund enhanced content and service quality, including awaited releases like “House of the Dragon” season two and “The Penguin” movie.


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