Illinois has set new records in tourism, welcoming 113 million visitors and reaching $48.5 billion in traveler spending in 2024. Figures from the Department of Commerce and Economic Opportunity reveal an increase of 500,000 visitors and $1.3 billion in revenue compared to last year. The boom is evident across the state, with Chicago seeing a 7.7% rise in overnight guests. Thanks to initiatives like the “Middle of Everything” tourism campaign and strategic investments, hotel tax revenue climbed to $367 million. The tourism surge supported over 282,000 jobs, highlighting the growing importance of travel for Illinois’ communities and local economies.
“Illinois has recorded yet another record-breaking year for tourism, but these are more than numbers: they represent jobs, spending in local economies, and visitors creating lifelong memories in the Middle of Everything,” said Governor JB Pritzker. “With something for every type of visitor, tourism represents an important part of Illinois’ economy and I’ve made investing in the industry a key priority. From Chicago to our beautiful state parks, unique towns, historic landmarks, and outdoor adventures, Illinois is proud to welcome visitors from across the globe.”
“Illinoisans have always known what makes our state special—from the world-class entertainment and cultural institutions in Chicago, the incredible culinary scenes in every corner of the state, and the natural beauty of sites like Starved Rock State Park, Shawnee National Forest, and Lake Michigan,” said Lt. Governor Juliana Stratton. “The fact that the rest of the country—and the world—is catching on is more than just a point of pride; it makes a real economic impact for the people of this state. More visitors means more revenue for our communities, more support for our small and family-owned businesses, and more good-paying jobs for our residents.”
“Illinois’ tourism industry continues to see record growth as the State prioritizes welcoming visitors from near and far,” said DCEO Director Kristin Richards. “From offering new and legacy tourism grant programs to an award-winning tourism campaign, the State of Illinois is making critical investments that are driving longer stays from visitors who boost economies throughout Illinois as they shop at small businesses and dine at local restaurants.”
Illinois is ramping up efforts to elevate its travel and tourism sector, announcing $7.3 million in grants for 47 projects across the state, many along the historic Route 66 ahead of its centennial in 2026. In addition, new and enhanced events, festivals, and attractions are being supported through multiple grant programs. A $15 million incentive aims to attract high-profile events, with Rockford set to host the IRONMAN 70.3 triathlon and the 2026 AHL All-Star Classic.
“Hotels throughout Illinois are thrilled to welcome an increasing number of travelers from across the country and around the globe,” said Michael Jacobson, President & CEO, Illinois Hotel & Lodging Association. “This rising demand has provided important momentum for the hotel industry, which despite recent gains, struggles under the weight of rising costs and economic uncertainty. As we celebrate this milestone, we must remain committed to fostering a vibrant hospitality industry that allows for long-term growth, creates new opportunities for our workforce, and drives investment across the state.”
“Visitors and locals alike know that Illinois is the best place to be, and the ‘Middle of Everything’ campaign has tremendously helped us get the word out far and wide,” said Senator Sara Feigenholtz (D – Chicago). “Illinois’ record-breaking tourism numbers are evidence of our commitment to promoting our great state to visitors while supporting our tourism industry.”
“Illinois is making waves in the tourism industry, and we must continue to build upon this positive momentum,” said Representative Kimberly DuBuclet (D – Chicago). “Our status as a global destination will continue to bolster local economies as visitors enjoy Illinois.”
