The 72nd annual Fiesta Parade will be held Saturday, September 20, 2025. This event is organized and implemented by the Sauk Valley Area Chamber of
Commerce Hispanic Business Leaders Committee.
The parade will begin at 1:00 p.m. in Rock Falls and end in Sterling. The parade will start at McDonald’s in Rock Falls, traveling north on First Avenue, cross
the bridge into Sterling and continue north, turn left on to E 4th St for one block, turn left onto Locust (by Sterling Theatre), travel south on Locust for one block, turn right on W 3rd and disperse by County Market/Sauk Valley Bank.
A community celebration will be held after the parade until 6:00 p.m. at Sterling Marketplace. The celebration includes live entertainment, food vendors, and bounce houses.
For more information or questions, please call the Sauk Valley Area Chamber of Commerce at 815-625-2400 or email [email protected]. Visit saukvalleyareachamber.com/fiesta-day-parade to register for the parade online.
