Jan 22 (Reuters) – Lululemon Athletica said on Thursday it had resumed the online sales of its recently launched “Get Low” workout line, after the company pulled the collection down from its website last week following user complaints.
“We have updated our product education information to incorporate new guidance on fit, sizing and features to better support guest purchase decisions,” a Lululemon spokesperson said in a statement.
Consumers had complained that the leggings from the new launch were “see-through” while bending or squatting, sending the yogawear maker’s shares down 6.5% on Tuesday when reports surfaced.
Chip Wilson, the company’s founder and one of its biggest independent shareholders, blamed Lululemon’s board for the issue.
“I’ve believed that Lululemon has lost its cool for some time, but it is now evident to me that the company has completely lost its way as a leader in technical apparel,” he said on social media platform LinkedIn.
Wilson had launched a proxy fight in December by nominating three independent directors to the company’s board following the exit of CEO Calvin McDonald without a clear successor.
Lululemon is also under activist pressure from Elliott Management, which took a roughly $1 billion stake in the firm in December and has been working with former Ralph Lauren executive Jane Nielsen as a potential candidate for its CEO role.
In 2024, Lululemon had to pull its “Breezethrough” leggings from stores and its website within weeks of the launch after customers complained about the fit, material and seams, resulting in fewer new options for women’s bottomwear.
(Reporting by Neil J Kanatt, Angela Christy and Anuja Bharat Mistry in Bengaluru; Editing by Shreya Biswas)
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